DELRAY BEACH, Fla.–(BUSINESS WIRE)–Cloud 10 will open the largest blow dry bar and makeup salon in Florida on Monday, May 27. Its location will be on the ground floor of Worthing Place in downtown Delray Beach, on 2nd Avenue, just south of Atlantic Avenue.
“Like every woman, I always want to look my best, but that takes time and effort, and time is often the last thing we have”
Cloud 10 covers more than 1,600 sq. ft. and has 13 styling stations, including five stations specially equipped with Hollywood makeup lighting. The salon will employ more than 20 hair stylists and makeup artists.
The blow dry bar concept is fast, convenient and affordable. Cloud 10 will take that service to the next level with an exceptional array of amenities, for a flat fee of $40. The mantra at Cloud 10 is “No coloring. No cutting. Just wash, dry, and beautify.”
Cloud 10 will introduce several innovative features in an elegant, state-of-the-art salon environment. The lavishly appointed salon, designed by award-winning architect George Brewer, will start each blowout service in a luxurious shampoo chair offering an optional Shiatsu back massage. Guests can choose a standard cleansing wash with or without an optional scalp and neck massage or hair treatment, followed by the signature Cloud 10 blow dry experience. Cloud 10 exclusively features the Icon Prive blow dryer, known as the “Rolls Royce of hair dryers,” which is available only in two other blow dry salons in the U.S.
“Like every woman, I always want to look my best, but that takes time and effort, and time is often the last thing we have,” said Founder and CEO Jodi Dery. “Cloud 10 was created to provide a fast and affordable way for women to look their best for any occasion.”
At Cloud 10, there will also be an iPad Mini at every chair, where guests can select hair and makeup styles, read online fashion magazines, and even take pictures of their before and after looks. Additionally, there will be a cell phone-charging console at each chair that will charge any type of cell phone. Complimentary refreshments, Champagne or wine (for the age appropriate) will add to the lavish experience.
A variety of blow dry services will be available at Cloud 10, from relaxers to updos, along with another innovation — “Blowout Insurance.” For a nominal fee, if it rains on your hairdo, Cloud 10 will redo it within three days. The makeup menu includes a choice of a 5-minute makeover, several makeup looks and a hands-on training session with an expert makeup artist. Memberships and other package deals will also be offered, reducing the cost per treatment to well under $40 a visit.
Cloud 10 was founded by Jodi Dery, whose previous career was in providing spa services, most recently at the renowned Spa Palazzo in Boca Raton. Intrigued by the rapid growth of blow dry bar concept, she recently spent several months on a cross-country tour of nearly all the leading blow dry bars throughout the country. That extensive research enabled her to evaluate the best practices and ideas, resulting in combining the ‘best of the best’ products, techniques and environment to create Cloud 10. Jodi is also an accomplished author, penning four best-selling eBooks on how to most effectively use Siri on the iPhone 4S and 5.
Jennifer Gibson, Cloud 10’s Executive Vice President and Chief Operating Officer, has more than 15 years’ experience in cosmetology and makeup artistry. Gibson, who holds an MBA in Marketing and Business Management, founded TimeSeal Cosmetics, a biocompatible anti-aging cosmetic line, which will be available as part of the Cloud 10 makeup services.
Cloud 10 will be open seven days a week, with a flexible schedule for working women. For hours and appointments, call 561-303-3000, or reserve online at 10Delray.com. Additional information can be found at facebook.com/cloud10florida and twitter.com/cloud10florida.